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Strategic marketing:text and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Viva ; 2010
Availability: Items available for loan: RGU Central Library (3)Call number: 658.8 SHA-S, ...

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2.
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Service management by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Himalaya ; 2009
Availability: Items available for loan: RGU Central Library (3)Call number: 658.8 SHA-S, ...

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3.
Relationship marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Tata McGraw Hill ; 2004
Availability: Items available for loan: RGU Central Library (1)Call number: 658.8 SHA_R.

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