000 00424nam a2200169Ia 4500
008 131111s9999 xx 000 0 und d
020 _a9788120332591
100 _aGovindarajan,M
245 _aMarketing management:concepts,cases,challenges and trends
260 _aNew Delhi
260 _bPHI Learning
260 _c2009
300 _axix;312p.
650 _aManagement
_aMarketing
763 _a33996
942 0 0 _026
999 _c31921
_d31921