000 00450nam a2200169Ia 4500
008 131111s9999 xx 000 0 und d
020 _a9788120346956
100 _aRai, Alok Kumar
245 _aCustomer relationship management: concepts and cases
250 _a2nd ed.
260 _aNew Delhi
260 _bPHI Learning
260 _c2013
300 _axxiii;501p.
650 _aCustomer relationship
_aMarketing
_aManagement
763 _a39702
999 _c36054
_d36054