000 00407nam a2200169Ia 4500
008 131111s9999 xx 000 0 und d
020 _a9780070581944
100 _aBelch ,George E.
245 _aAdvertising and promotion
250 _a6th ed.
260 _aNew Delhi
260 _bTata Mc Graw
260 _c2007
300 _a779p.
650 _aManagement:Advertising:Promotion:
763 _a29852
999 _c36816
_d36816