000 00439nam a2200181Ia 4500
008 131111s9999 xx 000 0 und d
020 _a9780070080317
100 _aShah,Kruti
245 _aAdvertising and promotions :IMC perspective
260 _aNew Delhi
260 _bTata Mc Graw Hill
260 _c2009
300 _aix;977p.
650 _aManagement
_aAdvertising
700 _aDsouza,Alan
763 _a34347
942 0 0 _01
999 _c36970
_d36970