000 00372nam a2200157Ia 4500
008 131111s9999 xx 000 0 und d
020 _a9780761932581
100 _aPanwar,J.S.
245 _aBeyond consumer marketing
260 _aNew Delhi
260 _bResponse
260 _c2008
300 _a485p.
650 _aManagement:Marketing management
763 _a32147
999 _c39798
_d39798