000 00416nam a2200181Ia 4500
008 131111s9999 xx 000 0 und d
020 _a81-7649-400-3
100 _aLee,Monle
245 _aPrinciples of advertising: a global perspective
260 _aNew Delhi
260 _bViva
260 _c2003
300 _a355p.
650 _aAdvertising
700 _aJohnson,Carla
763 _a27862
942 0 0 _01
999 _c45853
_d45853