000 00408nam a2200169Ia 4500
008 131111s9999 xx 000 0 und d
020 _a9780199580880
100 _aPercy,Larry
245 _aStrategic advertising management
250 _a3rd ed.
260 _aNew Delhi
260 _bOxford
260 _c2011
300 _axvii;415p.
650 _aManagement
_aCommerce
_aAdvertising
763 _a34137
999 _c47755
_d47755