000 00415nam a2200169Ia 4500
008 131111s9999 xx 000 0 und d
020 _a9788131714140
100 _aWells, William
245 _aAdvertising:principles and practice
250 _a7th ed.
260 _aDelhi
260 _bPearson
260 _c2009
300 _a581p.
650 _aMass communication
_aAdvertising
_aMarketing
763 _a33704
999 _c49897
_d49897