000 00449nam a2200157Ia 4500
008 131111s9999 xx 000 0 und d
020 _a9780198069867
100 _aDutta,Kriti
245 _aBrand mangement:principles and practices
260 _aNew Delhi
260 _bOxford
260 _c2012
300 _a455p.
650 _aProduct management
_aBrand name products
_a(Branding (Marketing
_aBrand name
_aproducts--Management
763 _a39734
999 _c54767
_d54767