000			00415nam a2200157Ia 4500
008			131111s9999 xx 000 0 und d
100			_aJain, J N
245			_aModern advertising management : principles and techniques
260			_aNew Delhi
260			_bRegal Pub.
260			_c2007
300			_a425p.
650			_aAdvertising _aCommerce _aAdvertising management
700			_aSingh, P P
763			_a29300
999			_c55656 _d55656