000 00442nam a2200169Ia 4500
008 131111s9999 xx 000 0 und d
020 _a9788120332256
100 _aJones,John Philip
245 _aWhen ads works:new proof that advertising triggers sales
250 _a2nd ed.
260 _aNew Delhi
260 _bPHI Learning
260 _c2007
300 _axv;209p.
650 _aManagement
_aAdvertising
_aCommerce
763 _a34127
999 _c58833
_d58833