| 000 | 00417nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 131111s9999 xx 000 0 und d | ||
| 020 | _a9788120324473 | ||
| 100 | _aJones,John Philips | ||
| 245 | _aWhat's in name:advertising and the concept of brands | ||
| 260 | _aNew Delhi | ||
| 260 | _bPHI Learning | ||
| 260 | _c2003 | ||
| 300 | _axvii;309p. | ||
| 650 |
_amanagement _aAdvertising _aCommerce |
||
| 763 | _a34128 | ||
| 999 |
_c58837 _d58837 |
||