000 | 00528nam a2200181Ia 4500 | ||
---|---|---|---|
008 | 131217s9999 xx 000 0 und d | ||
020 | _a9788120330405 | ||
082 | _a658.812 LUS-S | ||
100 | _aLusch, Robert F. | ||
245 | _aservice-dominant logic of marketing : dialog, debate, and directions | ||
260 | _aNew Delhi | ||
260 | _bPHI Learning | ||
260 | _c2006 | ||
300 | _axvii;449 | ||
520 | _aManagement | ||
650 |
_aCustomer services _aMarketing--Philosophy _aRelationship marketing |
||
700 | _aStephen L. Vargo | ||
999 |
_c62009 _d62009 |