| 000 | 01047cam a22002774a 4500 | ||
|---|---|---|---|
| 001 | 15332796 | ||
| 003 | OSt | ||
| 005 | 20140318184814.0 | ||
| 008 | 080617s2008 ii a b 001 0 eng | ||
| 020 | _a9788178298689 (pbk. : alk. paper) | ||
| 020 | _a8178298686 (pbk. : alk. paper) | ||
| 040 | _cRGU | ||
| 082 | 0 | 0 |
_a658.800954 _bJAI-M |
| 100 | 1 |
_aJain, Gautam Raj. _93601 |
|
| 245 | 1 | 0 |
_aMarketing communications industry : _bentrepreneurial case studies _cGautam Raj Jain, Raunica Ahluwalia. |
| 260 |
_aNew Delhi, India ; _aThousand Oaks, Calif. : _bResponse Books, _c2008. |
||
| 300 |
_axiii, 189 p. : _bill. ; _c20 cm. |
||
| 650 | 0 |
_aAdvertising _zIndia. _93602 |
|
| 650 | 0 |
_aMarketing _zIndia. _93603 |
|
| 650 | 0 |
_aPublic relations _zIndia. _93604 |
|
| 650 | 0 |
_aEntrepreneurship _zIndia _vCase studies. _93605 |
|
| 700 | 1 |
_aAhluwalia, Raunica, _d1981- _93606 |
|
| 504 | _aIncludes bibliographical references (p. 32-33) and index. | ||
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0820/2008025828.html |
| 942 |
_2ddc _cBK |
||
| 999 |
_c67386 _d67386 |
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