| 000 | 01016cam a22002294a 4500 | ||
|---|---|---|---|
| 001 | 16680693 | ||
| 003 | OSt | ||
| 005 | 20140319171142.0 | ||
| 008 | 110307s2011 caua b 001 0 eng | ||
| 010 | _a 2011010071 | ||
| 020 | _a9788132106296 (paper back) | ||
| 040 | _crgu | ||
| 082 | 0 | 0 |
_a659.20954 _bVIL-P |
| 100 | 1 |
_aVilanilam, John V. _93557 |
|
| 245 | 1 | 0 |
_aPublic relations in India : _bnew tasks and responsibilities _cJ.V.Vilanilam. |
| 260 |
_aThousand Oaks, Calif. : _bSAGE, _c2011. |
||
| 300 |
_axvii, 291 p. : _bill. ; _c22 cm. |
||
| 650 | 0 |
_aPublic relations _zIndia. _93604 |
|
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aA conceptual framework for PR in India -- The growth and development of modern PR -- 20th century corporate PR and PR writing -- Essential qualities of a PR person -- Practical PR, business writing, and media relations -- Tools for internal PR -- Tools for external PR -- International communication -- Cross-cultural communication. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c67412 _d67412 |
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