000 01457cam a22003134a 4500
001 16627184
003 OSt
005 20140812203537.0
008 110127s2012 caua b 001 0 eng
010 _a 2011003276
020 _a9781412987769 (pbk.)
020 _a1412987768 (pbk.)
035 _a(OCoLC)ocn699379211
040 _aDLC
_cDLC
_dYDX
_dYDXCP
_dBWX
_dCDX
_dIAD
_dDLC
042 _apcc
082 0 0 _a302.23/01
_222
100 1 _aBerger, Arthur Asa,
_d1933-
_96807
245 1 0 _aMedia analysis techniques /
_cArthur Asa Berger.
250 _a4th ed.
260 _aThousand Oaks, Calif. :
_bSAGE,
_cc2012.
300 _axv, 260 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references (p. 247-251) and indexes.
505 0 _aTechniques of interpretation -- Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Applications -- Murderers on the orient express -- Seven points on the game of football -- The maiden with the snake : interpretations of a print advertisement -- All-news radio and the american bourgeoisie -- Video games : a new art form -- Cell phones, social media, and the problem of identity.
650 0 _aMass media
_xMethodology.
_96808
650 0 _aMass media criticism.
_96809
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c68672
_d68672