| 000 | 01383cam a2200325Ia 4500 | ||
|---|---|---|---|
| 999 |
_c68673 _d68673 |
||
| 001 | 7724681 | ||
| 003 | OSt | ||
| 005 | 20191206120133.0 | ||
| 008 | 090716s2011 maua 001 0 eng d | ||
| 020 | _a9781285074603 | ||
| 024 | _a99937045507 | ||
| 035 | _a(OCoLC)426795680 | ||
| 035 | _a(OCoLC)ocn426795680 | ||
| 035 | _a(NNC)7724681 | ||
| 040 |
_aBTCTA _cBTCTA _dYDXCP _dSGB _dNhCcYBP _bENGLISH |
||
| 082 | 4 |
_a302.2307 _bW716 _210th ed. |
|
| 100 | 1 |
_aWimmer, Roger D. _96810 |
|
| 245 | 0 | 0 |
_aMass media research : _ban introduction / _cRoger D. Wimmer, Joseph R. Dominick. |
| 250 | _a10th ed. | ||
| 260 |
_aBoston, MA : _bWadsworth Cengage, _cc2011. |
||
| 300 |
_axii, 464 p. : _bill. ; _c24 cm. |
||
| 300 | _axiii;481p. | ||
| 650 | 0 |
_aMass media _xResearch. _96811 |
|
| 700 | 1 |
_aDominick, Joseph R. _96812 |
|
| 504 | _aIncludes bibliographic references and indexes. | ||
| 505 | 0 | _aScience and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations. | |
| 942 |
_2ddc _cBK |
||
| 948 | 1 |
_a20100419 _bc _cas2107 _dMPS |
|