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008 081023s2009 enka b 001 0 eng
010 _a 2008045887
015 _aGBA914961
_2bnb
016 7 _a014903551
_2Uk
020 _a9780415482288 (hardback : alk. paper)
020 _a0415482283 (hardback : alk. paper)
020 _a9780203883792 (ebook)
020 _a0203883799 (ebook)
035 _a(OCoLC)ocn237880962
040 _aDLC
_cDLC
_dBTCTA
_dBAKER
_dYDXCP
_dUKM
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_dBWK
_dCDX
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_dDEBBG
_dDLC
_bENGLISH
043 _aa-ii---
050 0 0 _aHE8789
_b.B37 2009
082 0 0 _a331.4813811420954
_223
_bBAS-W
082 0 0 _a331.48138145
_219
_bBAS-W
100 1 _aBasi, JK Tina.
_922818
245 1 0 _aWomen, identity and India's call centre industry /
_cJ.K. Tina Basi.
260 _aLondon ;
_aNew York :
_bRoutledge,
_c2009.
300 _axvi, 210 p. :
_bill. ;
_c24 cm.
650 0 _aCall centers
_zIndia.
_922819
650 0 _aWomen employees
_zIndia.
_922820
650 0 _aWomen
_xIdentity.
_922821
490 1 _aRoutledge research on gender in Asia series ;
_v1
504 _aIncludes bibliographical references (p. [182]-202) and index.
505 0 _aIntroduction : 'a myriad of well-wishing "little sisters"' -- Globalizing India : the rise of the call centre and BPO industries -- Pinking and rethinking professional identities : the construction of women's work identities -- BTMs in BPOs : using sartorial strategies to establish patterns of identification and recognition -- Techs and the city : challenging patriarchal norms through spatial practice -- Conclusion : agency and identity.
830 0 _aRoutledge research on gender in Asia series ;
_v1
_922822
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK