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Women, identity and India's call centre industry / J.K. Tina Basi.

By: Material type: TextTextSeries: Routledge research on gender in Asia series ; 1Publication details: London ; New York : Routledge, 2009.Description: xvi, 210 p. : ill. ; 24 cmISBN:
  • 9780415482288 (hardback : alk. paper)
  • 0415482283 (hardback : alk. paper)
  • 9780203883792 (ebook)
  • 0203883799 (ebook)
Subject(s): DDC classification:
  • 331.4813811420954 23 BAS-W
  • 331.48138145 19 BAS-W
LOC classification:
  • HE8789 .B37 2009
Contents:
Introduction : 'a myriad of well-wishing "little sisters"' -- Globalizing India : the rise of the call centre and BPO industries -- Pinking and rethinking professional identities : the construction of women's work identities -- BTMs in BPOs : using sartorial strategies to establish patterns of identification and recognition -- Techs and the city : challenging patriarchal norms through spatial practice -- Conclusion : agency and identity.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books RGU Central Library 331.4813811420954 BAS-W (Browse shelf(Opens below)) Available 73873
Total holds: 0

Includes bibliographical references (p. [182]-202) and index.

Introduction : 'a myriad of well-wishing "little sisters"' -- Globalizing India : the rise of the call centre and BPO industries -- Pinking and rethinking professional identities : the construction of women's work identities -- BTMs in BPOs : using sartorial strategies to establish patterns of identification and recognition -- Techs and the city : challenging patriarchal norms through spatial practice -- Conclusion : agency and identity.

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