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Advertising, promotion, and new media

Advertising, promotion, and new media edited by Marla R. Stafford and Ronald J. Faber - New Delhi Prentice-Hall 2006 - xii, 380p. ; 20 cm.

ISBN: 812032739X

Subjects--Topical Terms:
Advertising
Interactive marketing

Dewey Class. No.: 659.1 / STA-A

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