Advertising, promotion, and new media (Record no. 65114)

MARC details
000 -LEADER
fixed length control field 00544nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140205151820.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 812032739X
040 ## - CATALOGING SOURCE
Language of cataloging ENGLISH
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number STA-A
245 ## - TITLE STATEMENT
Title Advertising, promotion, and new media
Statement of responsibility, etc. edited by Marla R. Stafford and Ronald J. Faber
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Prentice-Hall
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent xii, 380p. ; 20 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
9 (RLIN) 650
Topical term or geographic name as entry element Interactive marketing
9 (RLIN) 651
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Stafford, Marla R.
9 (RLIN) 652
Personal name Faber, Ronald J.
9 (RLIN) 653
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     RGU Central Library RGU Central Library 05/02/2014   659.1 STA-A 48918 05/02/2014 05/02/2014 Books
    Dewey Decimal Classification     RGU Central Library RGU Central Library 05/02/2014   659.1 STA-A 48919 05/02/2014 05/02/2014 Books