Public relations in India :
Vilanilam, John V.
Public relations in India : new tasks and responsibilities J.V.Vilanilam. - Thousand Oaks, Calif. : SAGE, 2011. - xvii, 291 p. : ill. ; 22 cm.
Includes bibliographical references and index.
A conceptual framework for PR in India -- The growth and development of modern PR -- 20th century corporate PR and PR writing -- Essential qualities of a PR person -- Practical PR, business writing, and media relations -- Tools for internal PR -- Tools for external PR -- International communication -- Cross-cultural communication.
9788132106296 (paper back)
2011010071
Public relations--India.
659.20954 / VIL-P
Public relations in India : new tasks and responsibilities J.V.Vilanilam. - Thousand Oaks, Calif. : SAGE, 2011. - xvii, 291 p. : ill. ; 22 cm.
Includes bibliographical references and index.
A conceptual framework for PR in India -- The growth and development of modern PR -- 20th century corporate PR and PR writing -- Essential qualities of a PR person -- Practical PR, business writing, and media relations -- Tools for internal PR -- Tools for external PR -- International communication -- Cross-cultural communication.
9788132106296 (paper back)
2011010071
Public relations--India.
659.20954 / VIL-P