Wimmer, Roger D.
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 10th ed. - Boston, MA : Wadsworth Cengage, c2011. - xii, 464 p. : ill. ; 24 cm. xiii;481p.
Includes bibliographic references and indexes.
Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.
9781285074603
99937045507
Mass media--Research.
302.2307 / W716
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 10th ed. - Boston, MA : Wadsworth Cengage, c2011. - xii, 464 p. : ill. ; 24 cm. xiii;481p.
Includes bibliographic references and indexes.
Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.
9781285074603
99937045507
Mass media--Research.
302.2307 / W716