| 000 -LEADER |
|---|
| fixed length control field |
01383cam a2200325Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
7724681 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20191206120133.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090716s2011 maua 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781285074603 |
| 024 ## - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
99937045507 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)426795680 |
|
|---|
| System control number |
(OCoLC)ocn426795680 |
|
|---|
| System control number |
(NNC)7724681 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BTCTA |
| Transcribing agency |
BTCTA |
| Modifying agency |
YDXCP |
| -- |
SGB |
| -- |
NhCcYBP |
| Language of cataloging |
ENGLISH |
| 082 #4 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.2307 |
| Item number |
W716 |
| Edition number |
10th ed. |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wimmer, Roger D. |
| 9 (RLIN) |
6810 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Mass media research : |
| Remainder of title |
an introduction / |
| Statement of responsibility, etc. |
Roger D. Wimmer, Joseph R. Dominick. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Boston, MA : |
| Name of publisher, distributor, etc. |
Wadsworth Cengage, |
| Date of publication, distribution, etc. |
c2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 464 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
|
|---|
| Extent |
xiii;481p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media |
| General subdivision |
Research. |
| 9 (RLIN) |
6811 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dominick, Joseph R. |
| 9 (RLIN) |
6812 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographic references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| 948 1# - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| Series part designator, SPT (RLIN) |
20100419 |
| b (OCLC) |
c |
| c (OCLC) |
as2107 |
| d (OCLC) |
MPS |
