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Marketing management/

Pillai, RSN, Bagavathi and Kala S

Marketing management/ By RSN Pillai, Bagawati and S Kala - New Delhi: S Chand and Co Ltd; c2010 [reprint 2020 twice] - xi, 548 pages, 23 cm.

ISBN: 9788121932448 (paperback)

Subjects--Topical Terms:
Marketing management—marketing environment—marketing research—consumer behaviour

Dewey Class. No.: 658.8 / PIL-M

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