Marketing management/ (Record no. 78881)

MARC details
000 -LEADER
fixed length control field 00627nam a22001817a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210901113413.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788121932448 (paperback)
040 ## - CATALOGING SOURCE
Language of cataloging ENGLISH
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number PIL-M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pillai, RSN, Bagavathi and Kala S
Relator term Author
9 (RLIN) 24838
245 ## - TITLE STATEMENT
Title Marketing management/
Statement of responsibility, etc. By RSN Pillai, Bagawati and S Kala
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi:
Name of publisher, distributor, etc. S Chand and Co Ltd;
Date of publication, distribution, etc. c2010 [reprint 2020 twice]
300 ## - PHYSICAL DESCRIPTION
Extent xi, 548 pages, 23 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management—marketing environment—marketing research—consumer behaviour
9 (RLIN) 24839
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bagavathi
-- Kala, S
Relator term Author
9 (RLIN) 24840
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     RGU Central Library RGU Central Library General Stacks 01/09/2021 399.00   658.8 PIL-M 73187 01/09/2021 01/09/2021 Books