Basics of marketing management:
Rudani, R. B.
Basics of marketing management: Theory and practice for the students of BBA, BBM, BCom, MBA, MCom and other undergraduate, postgraduate, diploma and technical courses of different Indian universities/ By R B Rudani - Revised Edition - New Delhi: S Chand and Co Ltd; Reprint 2019 - xvi, 471 pages, 24 cm.
9788121931687 (paperback)
Marketing management--theory and practice--marketing environment--advertising sales promotion
658.8 / RUD-B
Basics of marketing management: Theory and practice for the students of BBA, BBM, BCom, MBA, MCom and other undergraduate, postgraduate, diploma and technical courses of different Indian universities/ By R B Rudani - Revised Edition - New Delhi: S Chand and Co Ltd; Reprint 2019 - xvi, 471 pages, 24 cm.
9788121931687 (paperback)
Marketing management--theory and practice--marketing environment--advertising sales promotion
658.8 / RUD-B