Basics of marketing management: (Record no. 78891)

MARC details
000 -LEADER
fixed length control field 00741nam a22001817a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210901154145.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788121931687 (paperback)
040 ## - CATALOGING SOURCE
Language of cataloging ENGLISH
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number RUD-B
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rudani, R. B.
9 (RLIN) 24861
245 ## - TITLE STATEMENT
Title Basics of marketing management:
Remainder of title Theory and practice for the students of BBA, BBM, BCom, MBA, MCom and other undergraduate, postgraduate, diploma and technical courses of different Indian universities/
Statement of responsibility, etc. By R B Rudani
250 ## - EDITION STATEMENT
Edition statement Revised Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi:
Name of publisher, distributor, etc. S Chand and Co Ltd;
Date of publication, distribution, etc. Reprint 2019
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 471 pages, 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management--theory and practice--marketing environment--advertising sales promotion
9 (RLIN) 24862
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     RGU Central Library RGU Central Library General Stacks 01/09/2021 325.00 1 1 658.8 RUD-B 73189 06/02/2024 06/02/2024 01/09/2021 Books