MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01047cam a22002774a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
15332796 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140318184814.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080617s2008 ii a b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788178298689 (pbk. : alk. paper) |
|
|---|
| International Standard Book Number |
8178298686 (pbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
RGU |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.800954 |
| Item number |
JAI-M |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jain, Gautam Raj. |
| 9 (RLIN) |
3601 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing communications industry : |
| Remainder of title |
entrepreneurial case studies |
| Statement of responsibility, etc. |
Gautam Raj Jain, Raunica Ahluwalia. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi, India ; |
| -- |
Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc. |
Response Books, |
| Date of publication, distribution, etc. |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 189 p. : |
| Other physical details |
ill. ; |
| Dimensions |
20 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| Geographic subdivision |
India. |
| 9 (RLIN) |
3602 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| Geographic subdivision |
India. |
| 9 (RLIN) |
3603 |
|
|---|
| Topical term or geographic name as entry element |
Public relations |
| Geographic subdivision |
India. |
| 9 (RLIN) |
3604 |
|
|---|
| Topical term or geographic name as entry element |
Entrepreneurship |
| Geographic subdivision |
India |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
3605 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ahluwalia, Raunica, |
| Dates associated with a name |
1981- |
| 9 (RLIN) |
3606 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 32-33) and index. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip0820/2008025828.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
