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Marketing communications industry : entrepreneurial case studies Gautam Raj Jain, Raunica Ahluwalia.

By: Contributor(s): Material type: TextTextPublication details: New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2008.Description: xiii, 189 p. : ill. ; 20 cmISBN:
  • 9788178298689 (pbk. : alk. paper)
  • 8178298686 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.800954 JAI-M
Online resources:
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Item type Current library Call number Status Date due Barcode Item holds
Books Books Mass Communication Department Library 658.800954 JAI-M (Browse shelf(Opens below)) Available 59365
Total holds: 0

Includes bibliographical references (p. 32-33) and index.

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