Advertising basics! : a resource guide for beginners J.V. Vilanilam, A.K. Varghese.

By:

Vilanilam, John V

Contributor(s):

Varghese, A. K. (Ajit Kuriakose)

Material type: Text

TextPublication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2004.Description: xi, 200 p. ; 24 cmISBN:

0761998101 (pbk.)

Subject(s):

DDC classification:

659.1 VIL-A

Online resources:

Contents:

How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future..

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	RGU Central Library Department Library	659.1 VIL-A (Browse shelf(Opens below))	Available		59309

Total holds: 0

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Includes bibliographical references ([159]-160) and index.

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