Media analysis techniques / Arthur Asa Berger.
By: Berger, Arthur Asa
.
Material type: 
BookPublisher: Thousand Oaks, Calif. : SAGE, c2012Edition: 4th ed.Description: xv, 260 p. : ill. ; 23 cm.ISBN: 9781412987769 (pbk.); 1412987768 (pbk.).Subject(s): Mass media -- Methodology | Mass media criticismDDC classification: 302.23/01 | Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Books
|
RGU Central Library Department Library | 302.23/01 BER-M (Browse shelf) | Available | 62075 |
Browsing RGU Central Library Shelves , Shelving location: Department Library Close shelf browser
| No cover image available | No cover image available | No cover image available |
|
|
|
|
||
| 300 HAL-H Historical methods in the social science / | 301 IND-P Professor B M Das memorial endowment lecture | 301 IND-P Professor B M Das memorial endowment lecture | 302.23/01 BER-M Media analysis techniques / | 302.2307 WIM-M Mass media research : | 302.23/072 BER-M Media research methods : | 303.4 NAI-B Bhartiya dalit aandolan ka itihas |
Includes bibliographical references (p. 247-251) and indexes.
Techniques of interpretation -- Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Applications -- Murderers on the orient express -- Seven points on the game of football -- The maiden with the snake : interpretations of a print advertisement -- All-news radio and the american bourgeoisie -- Video games : a new art form -- Cell phones, social media, and the problem of identity.
There are no comments for this item.