Marketing for entrepreneurs and SMEs : a global perspective / Maja Konecnik Ruzzier, Mitja Ruzzier and Robert D. Hisrich .

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TextPublisher: Cheltenham, UK : Edward Elgar, 2013Description: viii, 250 pages : illustrations ; 24 cmContent type:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	RGU Central Library Reference	658.8 RUZ-M (Browse shelf(Opens below))	Available		69243

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Previous	658.8 MRA-C Consumer behaviour and marketing research	658.8 NIL-H Handbook on ethics and marketing	658.8 POO- P Principles of marketing management	658.8 RUZ-M Marketing for entrepreneurs and SMEs :	658.8 SIN-M Marketing of hospitality services	658.8 SMI-M Marketing ethics	658.8 SMI-M Marketing ethics	Next

Includes bibliographical references and index.

Also issued online.

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