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Consumer behaviour in Indian context: [For MBA and PGDBA (marketing) and PG students of commerce]/ P C Jain and Monika Bhatt
Material type:
TextPublication details: New Delhi: S. Chand and Company Private Limited; c2003, Reprint 2016Description: viii, 261 pages, 24 cmISBN: - 9788121922142 (paperback)
- 658.8354 JAI-C
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RGU Central Library General Stacks | 658.8354 JAI-C (Browse shelf(Opens below)) | Available | 73186 |
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| 658.8342 THE-S Study of consumer behaviour and management of promotion | 658.8343 CHH-C Consumer behaviour | 658.8343 SAN-C Consumer behavior: | 658.8354 JAI-C Consumer behaviour in Indian context: | 658.84 JOB-G Global marketing and consumer decision making | 658.84 MAT-I International marketing: | 658.84 MAT-I International marketing: |
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