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Marketing communications industry : entrepreneurial case studies Gautam Raj Jain, Raunica Ahluwalia.
Material type:
TextPublication details: New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2008.Description: xiii, 189 p. : ill. ; 20 cmISBN: - 9788178298689 (pbk. : alk. paper)
- 8178298686 (pbk. : alk. paper)
- 658.800954 JAI-M
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Mass Communication Department Library | 658.800954 JAI-M (Browse shelf(Opens below)) | Available | 59365 |
Total holds: 0
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| 370.7110954 MOM-U Understanding across cultures of North East India : a cross-cultural value comparison of teachers in Meghalaya | 384.540954 PAV-O Other voices : | 658.45 COE-C Corporate communication : | 658.800954 JAI-M Marketing communications industry : | 659.1 DIX-A Advirtising and media research | 659.1 SIN-A Advertising marketing and sales management | 659.1 VIL-A Advertising basics! : |
Includes bibliographical references (p. 32-33) and index.
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