Public relations in India : new tasks and responsibilities J.V.Vilanilam.
Material type:
TextPublication details: Thousand Oaks, Calif. : SAGE, 2011.Description: xvii, 291 p. : ill. ; 22 cmISBN: - 9788132106296 (paper back)
- 659.20954 VIL-P
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RGU Central Library Department Library | 659.20954 VIL-P (Browse shelf(Opens below)) | Available | 59389 | |||
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RGU Central Library Department Library | 659.20954 VIL-P (Browse shelf(Opens below)) | Available | 59390 | |||
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Books
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RGU Central Library Department Library | 659.20954 VIL-P (Browse shelf(Opens below)) | Available | 59391 |
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| 659.2 SID-P Public relations and advertising | 659.20954 VIL-P Public relations in India : | 659.20954 VIL-P Public relations in India : | 659.20954 VIL-P Public relations in India : | 791.44 CHI-K Key concepts in radio studies | 808.066 HAR-D Doing your masters dissertation : | 808.066302 RIC-M Mediawriting : |
Includes bibliographical references and index.
A conceptual framework for PR in India -- The growth and development of modern PR -- 20th century corporate PR and PR writing -- Essential qualities of a PR person -- Practical PR, business writing, and media relations -- Tools for internal PR -- Tools for external PR -- International communication -- Cross-cultural communication.
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