Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick.
By: Wimmer, Roger D
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Contributor(s): Dominick, Joseph R.
Material type: 
BookPublisher: Boston, MA : Wadsworth Cengage, c2011Edition: 10th ed.Description: xii, 464 p. : ill. ; 24 cm; xiii;481p.ISBN: 9781285074603.Subject(s): Mass media -- ResearchDDC classification: 302.2307 | Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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RGU Central Library General Stacks | 302.2307 WIM-M (Browse shelf) | Available | 68177 | ||
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RGU Central Library Department Library | 302.2307 WIM-M (Browse shelf) | Available | 62073 |
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| 301 IND-P Professor B M Das memorial endowment lecture | 301 IND-P Professor B M Das memorial endowment lecture | 302.23/01 BER-M Media analysis techniques / | 302.2307 WIM-M Mass media research : | 302.23/072 BER-M Media research methods : | 303.4 NAI-B Bhartiya dalit aandolan ka itihas | 303.482 INT-I Intercultural communication |
Includes bibliographic references and indexes.
Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.
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