Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick.
By: Wimmer, Roger D
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Contributor(s): Dominick, Joseph R.
Material type: 
BookPublisher: Boston, MA : Wadsworth Cengage, c2011Edition: 10th ed.Description: xii, 464 p. : ill. ; 24 cm; xiii;481p.ISBN: 9781285074603.Subject(s): Mass media -- ResearchDDC classification: 302.2307 | Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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RGU Central Library General Stacks | 302.2307 WIM-M (Browse shelf) | Available | 68177 | ||
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RGU Central Library Department Library | 302.2307 WIM-M (Browse shelf) | Available | 62073 |
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| 302.2301 JEN-I International encyclopedia of : | 302.23014 JON-L Language and media : | 302.23068 GRO-M Media management and economics/ | 302.2307 WIM-M Mass media research : | 302.23071 BAK-C Close reading the media : | 302.23072 BER-M Media and communication research methods: an introduction to qualitative and quantitative approaches | 302.23082 THA-M Media utilization for the development of women and children |
Includes bibliographic references and indexes.
Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.
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